Seth Godin, of course.

No need to explain who Seth Godin is I guess. If so, read this and come back.

There's something very special about him. He's considered as a marketing guru because of his ideas and the way he talks and writes and shares and teaches.

His vision of marketing is simple. He adds the human side to it and always pushes people to think their business communication differently and to seek quality more than quantity. It may sounds like a well-known statement but it actually is something companies tend to lose because of how apparently easy it can be to reach many potential customers through the internet.

Seth Godin fights this marketing scheme of a product advertised through mass media again and again and again until customers buy it. Customers today have a need to claim their identity and have a perfect medium to do it. They think they deserve more than average products and services and they are right to think so.

They matter and we need to do better each day and never stop questioning ourselves and our decisions. I like this vision. His vision.

I don't exactly know why but I'm sure Seth Godin is a very loyal and faithful friend. He's brilliant, he really is, and it's mostly because he believes in honesty and human values in business. He puts a finger on the essential.

My advice : follow his blog, right here. You have no idea how useful and powerful his posts are. I mean it. No surprise he's a great blogger. One post per day at least to really say something and make readers move forward with new tools and strong ideas.

Seth Godin helps me to DARE and build my own Purple Cow with ethic and originality.

He'll probably never read this but I'd like to say thanks to him.

Here is one of his precious talks at the TED conference. Inspiring.